Top 100 Alternative Search Engines

I came across this article today by Charles S. Knight which lists The Top 100 Alternative Search Engines. These are the results based on a few qualities of the search engine, including their home page and search intellegence. I didn’t look at every “Search Engine” listed, but there are a few that stuck out to me as not really belonging there:

  • AOL – Not very unique. They get all of their results from Google.
  • del.icio.us – huh? a search engine?
  • digg – huh? a search engine?

I’d love to see a list of the top 100 search engines based on real volume (versus fake or generated volume) and their ability to drive quality traffic. (see my post about ask.com to understand what I’m NOT looking for.)

Click-to-call finally “Clicks”

In the past, the whole click-to-call thing seemed more like a fad and not a very usable feature. I figured most people were browsing the web or buying things online because it was so efficient and prone to fewer errors when compared to the additional human factor that comes into play when placing a phone order. And besides that, why would I interrupt the browsing session on my computer to make a phone call?

This morning, I was eating a quick breakfast before I headed out the door. I was sitting at the kitchen table, looking up some info for a wireless card for my Palm Tungsten E2. Naturally, I Googled for “tungsten e2 wifi” and here’s what came up as the result:

Click to Call

This is the first ad I’ve seen when searching Google on my Palm. I didn’t click on either ad link, but if I had clicked on the “Call:” link, I’m willing to bet that my mobile phone would have been connecting me to that number. (I have my Palm and mobile phone tightly interlinked through bluetooth.) Now, imagine finding a link like that while browsing the web on your mobile phone. It would be much more appealing to me to click and call someone, since that’s the primary function of that device.

I find browsing the web on my moble phone awkward, my Palm is less awkward, but I still prefer a full-fledged browser on a real computer. If I’m wrong about the functionality of clicking on a link and having the phone dial a number, it is functionality that Google and the other search engines should add.

This answered my question as to why click-to-call is around and why anybody would want to advertise with it. With approximately 40.8 million mobile phones in North America and a 12% growth rate this last year, it’s kind of exciting to think about the potential for growth that exists.

So click-to-call finally “Clicked” for me. I know I’m slow to catch on to things, but oh well, I’ve learned to deal with it.

Think you should advertise on ask.com? 4 reasons not to!

The easy answer is, “You shouldn’t.” After re-discovering ask.com at the eComXpo, I thought I’d give them a shot. I chose a few keywords that convert very well on the other search engines to run my test. I ran my test campaign on ask.com and found a few problems. Here’s what I discovered.
Continue reading Think you should advertise on ask.com? 4 reasons not to!

MSN supporting Firefox?!?

Wow, maybe it’s a sign of the times, but I saw this message from MSN adCenter today:

Firefox is Coming! Firefox is Coming!

You asked for it, so here it is. Starting August 6, you’ll be able to use Microsoft adCenter with the Firefox 1.5 browser!

Thank you for your patience while we make this important change.

The details:

Microsoft adCenter will be upgraded on August 5, from 7 A.M to 9 P.M Pacific Time. During this period, your current keywords and ads will continue to run. However, you won’t be able to access adCenter to make changes.

We’ll remind you about the maintenance downtime again in a few days.

As always, keep “refreshing” this blog for more announcements about new features.

Thanks,

Molly

Microsoft adCenter Community Team

 

This pleases me on so many levels. I just hope that it works in Firefox on Linux, since that’s what I run primarily. Either way, it’s a step in the right direction. I can’t wait to try it out!

 

Their original post is here.

Class C Network Search Engine Penalty?

Do search engines penalize related/linked sites that are hosted on the same class C network?

I say NO, it’s much worse than that. Here’s why: there is much more information out there to need to rely on a simplified class C network address analysis.

I’ve heard certain authorities state that hosting multiple sites on a single IP address will not help positioning in search engine rankings. This is mostly in regard to interlinking sites that are all hosted on the same IP address. There are also people that say it is just as bad to host/interlink sites that reside in the same class C address space. I think that most people underestimate the amount of information that is available to search engines and how that information is used. I’m specifically referring to WHOIS. Most people know that WHOIS contains information about owners of domains. But did you know that it also contains information about owners of netblocks?

Continue reading Class C Network Search Engine Penalty?

Review of “High Performance Affiliate Marketing”

This is a brief review of High Performance Affiliate Marketing, an ebook by the Super Affiliate Jeremy Palmer.
This ebook is a great tool for anyone that is currently, or wants to be involved in affiliate marketing. I will do a quick review of each section and a summary at the end.

Continue reading Review of “High Performance Affiliate Marketing”

More details on PubCon Boston 2006

When I posted the 19 things I learned at PubCon Boston 2006, I said I’d provide some more detail so here it is.
This was my first PubCon and I feel like it was money and time well spent. The sessions were very informative and it was great to meet people and make new contacts.
Here are a few of the items I wanted to explain further:

Continue reading More details on PubCon Boston 2006

19 things I learned at PubCon Boston 2006 (Webmaster World)

Here are a few things that I learned at my first PubCon, in no particular order:

  1. Not everyone that’s online has a technical background. Don’t act like they do.
  2. To sell more effectively, trigger emotions in favor of your product or service.
  3. One-page-wonders can be effective sales tools.
  4. It is necessary to have external links to your site’s pages (from related sites with high-quality content.)
  5. Always be split testing improvements to your pages.
  6. Make your pages W3C compliant. Continue reading 19 things I learned at PubCon Boston 2006 (Webmaster World)

Google and Yahoo! news

Hehe, it looks like Google deleted their own blog off of blogger.com. Theories on the cause vary from “they were hacked” to “their splog (spam blog) filter caught it and deleted it.” It’ll be interesting to read all of the details when/if they release them.

If you noticed your webserver being pounded by Yahoo! Slurp over the weekend, it was because Yahoo! made some changes to their index.

Google appears to be testing a few new changes to their search results. You can see what it looks like here.